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Recommended Reading




The New Rules
The Rules have Changed

  Tools translate the NEW RULES and CUSTOMER NEEDS between CEOs and Investors  
The CEO is Thinking:
  • Is this the right market for us?
  • Who is the right investor?
  • How do we get fund us first?
  • How do we maximize our valuation?
  • Who can we trust?
The Investor is Thinking:
  • What is the business opportunity?
  • Does this deal meet my needs?
  • Who else should we have look at this deal?
  • What are their gaps and how do we fix them?
  • How do we finance this deal fast?

Downloads:

New World Laws

VC Golden Rules

 

Mastering the Art of Equity Marketing

Requires Strategic Product and Deal Positioning in the Minds of 2 Customer Groups in Totally Opposite Markets. 

  • Focus on critical customer needs.

  • Focus Test: The word you own in the mind!

  • Must be a unique and differentiated solution.

The CEO Has

2 Focus Problems

  • The investor listens intently for focus.

  • First customer focus, then investor focus.

  • Must be a unique and differentiated deal.
 
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