Channel Ventures LLC Channel Capitalization™. Raise capital using market development funds.
In 1997 a client raised nearly $5 million in capital from hardware and software vendor companies' channel business development funds without giving up equity. Another client raised over $15 million this year to help its vendor reach their sales goals.
Channel capitalization is the sum of business development funds and joint marketing funds available from vendors and partners in your market ecosystem of vendors and potential allies. For IT and telecom it is over $50 billion annually! Channel capital is secured through functional alliances. It complements equity and debt financing typically. When VC won't venture, for some it can be an alternate source of capital. Unlike equity funding, channel capital causes no dilution; unlike debt funding it is not repayed. Conversely it improves your firm's credit worthiness. Investments are intended for immediate business development. And shareholder value from securing channel capital for these reasons is typically several times the amount received.
Have you ever wondered how to raise capital without giving up equity?
Channel Ventures are at team of channel marketing experts who built the leading channel consultancy firm, MSI Consulting, which they built up and sold out. They pooled their years of experience in using MDF (market development funds) to assist companies in doing it for themselves. Channel Capitalization, as they call it, is a very powerful value-added solution that builds valuation without dilution. Scott Karen joined us in our San Francisco presentation which was well received by Intel Capital and Panasonic Ventures.
Venture Analytics provides actionable market research and analysis for emerging
businesses and for growth initiatives within Fortune 1000 firms.
Before founding Venture Analytics, Mr. Rus was Vice President,
e-Business Market Intelligence at Gartner, where he advised emerging and
established firms on e-business initiatives and growth strategies.
At Gartner he also covered venture capital and mergers and acquisitions.
Prior to Gartner, Mr. Rus was Senior Analyst, Strategic Marketing, at Autodesk,
where he supported product and channel development for more than 100 new products, business initiatives and acquisitions.
His work includes new product development, product positioning, market
segmentation, product line strategies, pricing, and business development
strategies for many successful firms, including LucasFilm, Chevron,
Smith & Hawken and Autodesk.
Mr. Rus has more than 20 years' experience helping new companies
grow. He has done market research and analysis projects in more than 25 countries.
Mr. Rus earned a degree in physics from the University of
California, Berkeley, and an M.B.A. in Marketing from San Francisco
State University.
