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Featured Program
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Seattle University
Entrepreneurship Center Presents
Venture Financing Roundtable
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"Fantastic Workshop."
George Stouli, CEO
"Real Tools."
Nancy Hawkins, CEO
"A Class Act."
Eli Zelkha, Palo Alto Ventures
"Unique and Successful."
John Garcia, Angel Strategies LLC
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The Venture Assessment
A Full Day Team Building Discovery Workshop
Learn to Assess Venture Deals Using Tools
Friday: Oct. 24, 2003
8 AM - 5 PM
Program Calendar
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Join us! Tuesday
October 7, 2003
Register Now
The Venture
Financing Roundtable
A 3-Hour Venture Financing Conversation and Networking Program
For Entrepreneur Executives, Professionals, Venture Investors
& Lenders.
Elizabeth Morgan of the Voyager
Capital was our most recent roundtable presenter.
"The
value that VenLogic brings, where you have a methodology that
walks the entrepreneur through all the things you need to
think about to present your company in a meaningful way to
an investor and go to an equity market is just a great benefit
to both the entrepreneur and the investor."
View her comments on video (Quicktime).
Then
watch as Elizabeth Morgan contributes her venture capital
wisdom to helping entrepreneurs solve critical problems necessary
to raise financing.
"If you talk to VCs, you have that one chance. You just have
to pay attention to that within Seattle or in the Valley.
To go through exercises like this where you can get your messaging
hammered out because you have that half hour to an hour with
a VC, it's invaluable.
In the next program, National market analyst expert Rob Enderle
will join us in performing a venture assessment on a live
case. Learn how the expert VCs use expert analysts to make
high value investment decisions on emerging markets. He will
also discuss how a market research firm analyzes business
cases in emerging markets. Pro CEOs know the value of an independent
market analyst when building their business case for venture
investors. We limit seating to 30, so you can have a personal conversation
with a very successful investor and executive peer network.
Fee: $45 in advance until Friday, 10.03.03 - $60 thereafter
Contact me if you have any questions. - Rob
Next Program Topic: Venture Assessment Tools: The Venture Maturity Index
Rob Enderle, Enderle Group
Robert Kruse, Managing Partner VenLogic LLC
The VenLogic team will be joined by industry analyst expert, Robert Enderle of the Enderle Group.
ìRob Enderle is identified by firms like Sage Circle and the Kensington Group and publications like Technology Marketing as one of the most influential technology analysts in the world. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford, ROLM, and Siemens.
Rob has been ranked #1 since 1995 in press coverage world wide and been captured by the Wall Street Journal, Boston Globe, CNN, CNBC, the AP, Reuters, Bloomberg, New York Times, LA Times, Mercury News, MSNBC, NPR, and other services and papers world wide. He writes a regular column for Internet Week and co-hosted appeared on special segments for United Airlines and Tech TV.î
This will be an unprecedented opportunity to assess a live venture deal with a world class market analyst using the VenLogic Venture Maturity Index. If you ever considered engaging a professional market analyst to provide insight on a market opportunity this is a rare opportunity to experience the difference.
Participate as VenLogic and the Enderle Group lead a live venture assessment exercise one one of the participant's cases. Contact us in advance if you're an entrepreneur who wishes to benefit from the assessment exercise.
This conversation will have participants learning to use a venture scoring methodology and registering their opinions in real-time on a live business case. The power of the Venture Maturity Index brings significant benefits. Without a common language, the merits of a new venture can be debated for hours, often with dramatic disagreements. For investors and board members, this translates into hours of time necessary to distill the issues, sort and prioritize them so judgement can be applied. For entrepreneurs, the lack of a common language often results in confusion as conflicting advice needs to be sorted out and evaluated.
As both parties use the same language, agreement quickly ensues. With the company's progress clearly laid on on framework of business fundamentals, disputes are quickly resolved and a common understanding is achieved. For investors, progress between different companies can be easily compared and discussed without disclosing confidential information. For entrepreneurs, fast decisions drive the resulting action plan which enables value building to occur, making the best use of limited resources.
Early iterations of this program have been very well received in Seattle and Silicon Valley. See Video from Previous Program (Quicktime). Significant improvements in this index tool have since been embedded making the application software driven, for greater accuracy and recording of response results. Investors and entrepreneurs will find that tracking their Maturity Index values will provide a powerful benchmark for identifying success factors over time. This will lead to significant risk mitigation in the investment of businesses at their earliest stages. Private presentations on the benefits for investors available on request.
- Previous program entrepreneur candidates have paid $5000 for this program, with pre-program coaching. - Rob -
Program Feedback
EXPERT VENTURE ANALYST: Forrester
Research
"Equity marketing is a significant challenge to even the seasoned
CEO of a private technology business requiring venture funding.
We're pursuing joint venture discussions with VenLogic to
allow their consulting expertise to be melded with our intimate
knowledge of the technology marketplace to enable CEO's with
the tools, strategy and knowledge to secure venture funding
both faster and more effective."
"What I always liked about your process from the first time
we met is the human interaction of it. To me that is where
the value is. The DVD
got me hooked. When it stopped, I felt like I felt at the
end of the second Matrix movie. I wanted to see the rest
of it. It's really good. That's how I felt."
Carl Allen
Director, Venture Capital
Forrester Research, Inc.
London | UK
INVESTOR ARTICLE: The Science of Start-Ups
The science of starting a business is the process of identifying
all its elements, each with its own characteristics and inter-relationships,
and managing how they progress through the start-up cycle.
Juggling the many varied aspects can be an overwhelming experience.
Entrepreneurs need a solution that embodies the progression
of these business elements, in order to succeed. One such
business laboratory that has refined the entrepreneurial processes
required to consistently obtain successful results is VenLogic,
LLC, located in Seattle, Washington.
Its founder, ìchief scientistî (aka: Managing Partner) Robert
Kruse, has accumulated years of research and development to
create solutions that enable entrepreneurs to successfully
launch their businesses. By breaking down each element of
the start-up phase, VenLogic leads entrepreneurs through a
rigorous Executive Program on the many multifaceted processes
and elements required to be a successful start-up. The VenLogic
program is complete with a full suite of tools and diagnostics
to monitor and guide each step of the start-up phase. Investorís
benefits accrue when they discover how much faster and more
accurately they can assess and monitor early-stage deals.
Busy entrepreneurs benefit too, as the Program is offered
in a facilitated workshop, with venture assessment preparation
materials frontloaded on DVD. Each step of the Program is
organized into learning modules based on real-world experience.
Examples include modules on how to raise venture capital and
how to perform term sheet Math.
The VenLogic Program is a crash course MBA for the start-up
entrepreneur who doesnít have time to go back to school, and
needs the tools used by the industry insiders. For those looking
for an alternative to paying the ëDumb Taxí, which is learning
ëití the hard way, I highly recommend the Program. For more
on VenLogic, visit their web site at www.VenLogic.com.
Bryce James, Private Investor
President, Shield Management Advisors, LLC
Co-Founder of Investment Forum
PARTICIPANTS ON VIDEO:
Elizabeth Morgan
Associate, Voyager Capital.
Video Commentary
Voyager Helping Out
Roger Girard
Private Investor, LEC Inc.
Video Commentary
Gary Ritner, Co-Founder
Puget Sound Venture Club
Video Commentary
Sudesh Kothari, Ph. D., CEO
Creative Gene Therapeutics Corp.
Video Commentary
Britt McKee
Chief Information Officer
Esiod Systems
Video Commentary
Gary Fowler
Chief Financial Officer
Intra Technologies, Inc.
Video Commentary
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You Will Get:
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- Smarter. Learn what worked and what didn't work.
- Tool handouts & demonstrations
- Personal Introductions to Experts
- Discuss real funding issues and strategies.
- Executive Level Overview
- State-of-the-market Insights
- Peer environment & relationships
- Tuesday October 7, 2003
- 7:00 pm - 10:00 pm
- Fee: $45 in advance, $60 at the door.
Register Now
- Register early. Seating limited to 20. Light refreshments served.
Download Program Brochure (PDF)
LOCATION:
• Seattle University, The Casey Building (5th floor - see map PDF)
"An Executive Conference Center Facility"
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Attend the Entire Series!
Accelerate your venture development knowledge
Build new high value relationships
Fall Calendar - Every Other Tuesday Evening
Program
Calendar
Oct. 7, 2003 - Venture Matrity Index Tool - applied on a real venture funding case
Robert Kruse, VenLogic LLC with
Special Guest former Forrester Research
Fellow: "Most Influential Analyst of 2001," Robert Enderle,
Enderle
Group
Oct. 21, 2003 - Deal Modeling - Kent Johnson, Managing
Director, Alexander Hutton Venture Partners, .
Nov. 4, 2003 - SBIR Funding Sources - Tab Wilkins, Director,
Regional & Technical Services, Washington Technology Center
Nov. 18, 2003 - Deal Valuation & Term Sheet Math Modeling
Steve Kelley, Summit Law Group, Corp. Securities Attorney.
Mark Mitchell, Clothier & Head, Director of Valuation Services.
For program overview, see our Fall Newsletter
Presented by:
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