VenLogic - Strategic Equity Marketing
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Our Experience

Expertise Since 1996
A company's business model is only as good as it's ability to raise capital to execute it. VenLogic developed the Equity Marketing Framework™ which has received acclaim from hundreds of executives, investors, and venture professionals.

Strategic Equity Marketing™ is a unique thought leadership framework which defines the process by which intangibles, such as stock or equity, are sold typically to investors in a way that leverages existing product marketing know-how. Follows a memorable "4P's of marketing" model, translated to equity which quickly identifies and categorizes deal killers.

VenLogic is the first in the industry to provide unique tools which teach the model cost effectively. VenLogic also provides these services directly for faster results.
  • Equity Market Planning - Investor profiling, deal positioning, shareholder modeling, market sizing and segmentation.
  • Equity Sales Planning - Equity sales channel design, compensation, deal modeling, and message design.
  • Equity Market Test - Investor focus groups for price testing & deal refinement.
  • Equity Sales Support - Road show support through negotiations and closing.
 
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