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The Venture Financing Roundtable
2004
Coming Tuesday,
February 3, 2004
Register Now - Tickets are
selling.
Title: The Link between Valuation, Strategic Planning,
and Managerial Talent for Startup Firms
Small Business Valuations: How to assign Asset Value to the
Intangible Characteristics of a Startup
Featuring:
Dr. David Andrade, Andrade Economic Consulting, Inc.
Colleen Aylward, President, Devon James Associates, Inc.
Live Venture Consulting: 5:30 to 7pm "on the
white boards"
Speaker Presentations: 7pm to 9pm
Valuation is viewed as a necessary but problematic task associated with sourcing financial capital or signing management talent.
The reason for this is that valuation models and associated financial statements for mature businesses are often not appropriate for startup firms;
startup firm investments consist mostly of intangible assets, in contrast to tangible assets.
Anecdotal evidence shows that the various audiences who look at startup valuation models and associated financial statements often ignore their details
or view the results with suspicion, but acknowledge their importance.
There will be 2 parts to this presentation. Part one, February 3rd, will attempt to aid startups with the language and metrics of attaching real value numbers to these intangible assets, specifically the human capital assets.
The traditional valuation models and financial statements often do not link how the startup firm management team will adjust their strategic business plan in response to changing market conditions, and how critical decision making by humans is the key to a direct route to shareholder value;
this is often overlooked by entrepreneurs, investors and solution providers at the front end of the venture, but ALWAYS used at the back end for the reason for failure. The more appropriate framework for valuing startup firm investments is to apply dynamic modeling of strategic value and show various possibilities for how the management team will be required to make adjustments in order to steward the investment toward its optimal valuation and return.
This approach highlights the importance of managerial talent as being an essential asset needed to achieve optimal investment valuation and return.
Part 2 will be held in March.
The presentation begins by showing how to explicitly link the strategic business plan to the valuation models and financial statements and how to correctly interpret this information.
A more in depth study of critical decision-making will then be presented in order to provide the audience with explicit guidelines for taking steps up front to improve their existing financial projections and valuation models.
Programs that address valuation issues tend to sell out, so
please register in advance.
- Call me if you have questions. Rob
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VenLogic Receives Invitation to Coach Venture Conference
Presenters |
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Golden Capital Network
5th Venture Capital Conference
February 10-11, 2004 Hyatt
Regency, Sacramento
Over $500 million in capital has been raised by companies who have
participated in Golden Capital Network Venture Capital Conferences
and programs. This event focuses on presentations by high quality
Seed, A, and B round companies from Silicon Valley, Sacramento,
Seattle, Los Angeles and San Diego. Segments•include software
and internet services, biotech and medical devices, communications
technology, emerging technologies. Many•of the largest VC firms
and most of the large, active west coast angel groups regularly
qualify candidates from this event.
Register Today
Program Agenda Featuring VenLogic:Feb. 10, 2004, 3:00 - 4:45 pm
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2 Part Program:
February 17th & March 2nd, 2004
Register Now
Title: Tactical Business Planning and Venture Assessment
Techniques
Entrepreneurs - bring your business plan and get a real-time tune up!
Meet the experts who have raised capital. Leave with a better
deal. Win a DVD.
Featuring:
Robert Kruse, Managing Partner. VenLogic LLC
and the Venture Financing Roundtable Pro Team
After hosting over 15 roundtables we've seen that real work
gets done faster when entrepreneurs are put in a situation where
a) there are experts and investors present, and b) they're expected
to perform in front of their peers. We are proving that the
Hawthorne
Effect definitely applies to building a quality venture
deal. Our experience shows that it takes an entrepreneur team
returning 3 or 4 times over a 12 week period before they start
to embed the learnings into their strategy. While the performance
value for the price is excellent, the time period is simply
too long of a learning curve. The entrepreneur loses an advantage
as their market window closes, and they are unable to "strike
while the iron is hot" with investors met in the program. To
be competitive with the deal flow and investor expectations,
entrepreneurs need to learn and apply wisdom faster. We have
had millions in private net worth looking to invest in deals
that have had to place their capital elsewhere.
Fact: Many entrepreneurs left the roundtable, banging
their head on the wall for months, trying
to do it yourself, instead of using a pro for a few days.
Fact: All entrepreneurs have met active private investors
and have freely received their contact info in the roundtable
program.
Fact: Most entrepreneurs recognize there is no investor
capital for packaging up incomplete deals.
Fact: A few entrepreneurs have prematurely pitched to
investors violating the Laws
of Equity Marketing.
Fact: Investors prefer entrepreneurs to be smartly packaged
WHEN THEY MEET YOU THE FIRST TIME.
Fact: More investors would attend more often if
entrepreneurs were ready for them. Quality entreprenurs
drive demand for quality capital.
Fact: Investors EXPECT entrepreneurs to invest in their
venture education. Those who don't usually fail.
Fact: Visiting investors have invested in other deals
(a few out of state, one invested $100k in 2 deals in Jan. 2004).
Fact: The longer it takes an entrepreneur to learn the
process, the less interested investors and professionals are
in them. Everyone wants to work with fast learners who are secure
in knowing their strengths and limitations. Many entrepreneurs
struggle with reconciling the value of professional wisdom and
how it can compensate for their limitations. First timers usually
think they can figure things out on their own. To their chagrin,
their often very wrong on some of the big ticket decisions.
By
the time they figure it out, it's too late. The market has
already identified those who get it (e.g. "A" Students),
while the rest fall further behind. Darwin wins again. The
winners know what they don't know, then execute on their
venture training program and accelerate through it, mastering
the material before investor interest cools over a period of
weeks not months.
Attention Entrepreneurs. This is a real venture funding program.
Active investors are here watching, but are not waiting around for you.
Serious entrepreneurs should expect they have 4 to 6 weeks to ramp up fast on their venture education from the first time they enter this program.
That's why investors recommend
you attend our 2-day
workshop program featuring the venture industry's first
DVD
courseware, for those who wish to learn the process faster.
Either you budget for training to paddle the rapids NOW, or
you keep dipping your tow in the water to see if it has slowed
down. Every toe dip not only costs valuable time to market for
both products (Equity
is a Product), but the investors you first met have already
spotted the expert river guides and have moved on to place their
bet. Which means we have to keep finding new investors to replace
the ones that lost interest.
Join us for a 2 part Roundtable
designed for Entrepreneurs Serious About Getting Funded in Q1 2004.
Feb. 17,
2004 - Part 1 will focus on the language and
techniques used by investors to rapidly screen 99% of the deals
out in less than 5 minutes.
Watch how quickly a pro can cut to the core of a venture deal that took an entrepreneur team months and tens of thousands to assemble.
Learn how to self-assess your deal like a VC so you can rise into the 1 percentile.
Take away assignments using venture assessment tools for review by the next program.
Experience the same exercises to be used with over 30 teams during the Golden Capital Venture Conference above.
Consultants will be on hand to guide you through the exercises.
SU Business Plan Competition participants attend this program free. Use this link to register, we will verify with SU.
Mar. 2,
2004 - Part 2 will focus on the finer aspects
of dissecting a venture deal to separate the "A's"
from the "B's." If you think you're ready, then
join our informal venture assessment competition. Win a DVD
if your analysis is in sync with the pros.
Up to 8 teams will present on the white boards.
All participants will vote like investors to elect the best using real money.
Learn how the pros use the venture maturity index to evaluate the finalist team.
Watch how quickly the "best" deal gets systematically evaluated and put into context using a readiness level score.
See if the team you voted on a) becomes a finalist, and b) survives a professional venture assessment.
Participants who vote for the finalist that successfully survives the assessment will win a complimentary VenLogic Preview Edition DVD. You must attend both programs to be eligible.
SU Business Plan Competition participants attend this program free. Use this link to register, we will verify with SU.
Venture Assessment Workshops are for teams who wish to
accelerate through the venture orientation training program in 2 days.
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Spring Business Plan Competition
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2004 Seattle University - Business Plan Competition - Winner gets $10,000
Candidates Attend Venture Financing Roundtable for Expert Coaching & Equity Marketing Education
Join us on February 17th and March 2nd for tactical hands-on programs focused on business planning and investor presentation techniques by the pros.
These programs will feature the acclaimed material on equity marketing with extended entrepreneur coaching on the white boards.
Elements will drawn from the content prepared for the Golden Capital Conference coaching program mentioned above.
Professionals and investors who have attended multiple roundtables and are familiar with the white board exercises are encouraged to attend and sharpen your coaching skills, as anywhere from 6 to 10 teams will be simultaneously coached in the program.
Student teams are encouraged to seek out advisors from the Venture Financing Roundtable that provide an edge.
Behind the scenes, VenLogic will be assisting SU Faculty in the judging of the finalist submissions.
SU Alumni and Alumni Advisory Board Member, Robert Kruse has coached student entrepreneurs in the SU Business Plan competition over several years, those teams have finished in the top 3 spots, winning cash prizes exceeding $10,000.
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Sponsored by:
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